Noen av dataene som innhentes av denne leverandøren, innhentes for å kunne tilpasse og måle annonseringseffektiviteten.
IDEUsed by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.Maksimal lagringsvarighet: 400 dagerType: HTTP-informasjonskapsel
_gcl_auUsed by Google AdSense for experimenting with advertisement efficiency across websites using their services. Maksimal lagringsvarighet: 3 månederType: HTTP-informasjonskapsel
pagead/1p-conversion/#/Tracks the conversion rate between the user and the advertisement banners on the website - This serves to optimise the relevance of the advertisements on the website. Maksimal lagringsvarighet: ØktType: Pikselsporing
pagead/1p-user-list/#Tracks if the user has shown interest in specific products or events across multiple websites and detects how the user navigates between sites. This is used for measurement of advertisement efforts and facilitates payment of referral-fees between websites.Maksimal lagringsvarighet: ØktType: Pikselsporing
_gcl_lsTracks the conversion rate between the user and the advertisement banners on the website - This serves to optimise the relevance of the advertisements on the website. Maksimal lagringsvarighet: VedvarendeType: HTML lokal lagring
